Metaphor analysis in vocational counselling: moving from intuitive to reliable metaphor identification

In this article, we introduce a metaphor identification method that can be readily applied to vocational psychology research and practice, and contextualised to explore the phenomenon of career at a deeper level of experience. We demonstrate a practically oriented Metaphor Identification Procedure Vrije Universiteit on an illustrative sample of student testimonials from higher education promotional videos from Australia and Norway. Metaphors as...