Building social-capital networks and relationship commitment in China and India
Abstract
Purpose This study aims to develop a framework based on drew social capital theory and the literature on guanxi to examine and compare a buyer’s willingness to commit to a supplier in the context of informal social-capital networks in the two largest emerging markets of China and India. The two main objectives of the study included an examination of the influence of communication behavior and conflict resolution on the development of...
Paper Details
Title
Building social-capital networks and relationship commitment in China and India
Published Date
May 18, 2020
Journal
Volume
32
Issue
5
Pages
823 - 843
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Notes
History