Uplift Modeling for preventing student dropout in higher education

Volume: 134, Pages: 113320 - 113320
Published: Jul 1, 2020
Abstract
Uplift modeling is an approach for estimating the incremental effect of an action or treatment at the individual level. It has gained attention in the marketing and analytics communities due to its ability to adequately model the effect of direct marketing actions via predictive analytics. The main contribution of our study is the implementation of the uplift modeling framework to maximize the effectiveness of retention efforts in higher...
Paper Details
Title
Uplift Modeling for preventing student dropout in higher education
Published Date
Jul 1, 2020
Volume
134
Pages
113320 - 113320
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