Is the formalization of NPD collaboration productive or counterproductive? Contingent effects of trust between partners

Volume: 24, Issue: 1, Pages: 2 - 18
Published: May 18, 2020
Abstract
New product development (NPD) collaborations with external partners involve high coordination costs and run substantial risks. Formalization seems to be an effective mechanism to mitigate said costs and risks, although the issue of whether formalization actually proves productive or counterproductive remains an open question. This study empirically analyses the direct impact of formalization and the interaction effect between formalization and...
Paper Details
Title
Is the formalization of NPD collaboration productive or counterproductive? Contingent effects of trust between partners
Published Date
May 18, 2020
Volume
24
Issue
1
Pages
2 - 18
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