What generic strategies do private fitness centres implement and what are their impacts on financial performance

Volume: 10, Issue: 3, Pages: 317 - 333
Published: May 8, 2020
Abstract
The purpose of this paper is to identify the strategies that private fitness centres implement and to evaluate their impact on financial performance.,Based upon a sample of 151 private fitness centres in Portugal, multivariate statistics report the implemented strategies and their effect on financial performance. We applied exploratory factorial analysis as our methodology to identify the types of strategy and the ANOVA in order to verify if...
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Paper Details
Title
What generic strategies do private fitness centres implement and what are their impacts on financial performance
Published Date
May 8, 2020
Volume
10
Issue
3
Pages
317 - 333
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