Original paper
Crafting customer insight: What we can learn from the revival of the vinyl record
Abstract
The recent resurgence of the vinyl record and the proliferation of so-called craft and artisanal products offer unique opportunities to observe ongoing shifts in the contemporary consumer’s values and attitudes. In this article, we explore such thought-provoking market developments and their implications by contrasting them with the conventional understanding of markets and consumers. This understanding can lead to marketing myopia as it works...
Paper Details
Title
Crafting customer insight: What we can learn from the revival of the vinyl record
Published Date
Mar 1, 2021
Journal
Volume
64
Issue
2
Pages
261 - 271
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Notes
History