Sustainable bottled water: How nudging and Internet Search affect consumers’ choices

This study examined differences in consumer preferences and willingness to pay for sustainable bottled water based on pro-environmental guidance, Internet information search, and research setting (i.e., laboratory or online). Specifically, we investigated willingness to pay for bottled water produced with plant-based plastics and post-consumer waste plastics. Insight into willingness to pay (i.e., preferences and acceptance) for novel plastics...