Do hybrids impede sustainability? How semantic reorientations and governance reforms can produce and preserve sustainability in sharing business models
Abstract
The sharing economy is a hotbed of hybridity and sustainability owing to the reduction in transactions costs that create information, trust, and trade. However, the hybridization also challenges the sustainability of sharing business models, a tension often criticized but rarely addressed. This paper identifies and solves three challenges of hybridization. First, we show that there is no deterministic link between organizational missions and...
Paper Details
Title
Do hybrids impede sustainability? How semantic reorientations and governance reforms can produce and preserve sustainability in sharing business models
Published Date
Jul 1, 2020
Journal
Volume
115
Pages
174 - 185
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