Joking for Gender Equality: Subversive Humor Against Sexism Motivates Collective Action in Men and Women with Weaker Feminist Identity

Subversive humor has historically been considered a way of protesting, raising awareness, and seeking change. However, to date, no known empirical research has explored the consequences of exposure to humor that criticizes, confronts, and questions sexism (i.e., subversive humor against sexism or feminist humor). In the present research, we conducted two experiments to analyze the impact of exposure to subversive humor against sexism (vs....