Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance: A study of e-commerce enterprises
Abstract
This study investigates the influence of entrepreneurial orientation (EO) and swift Guanxi (three dimensions: mutual understanding, reciprocal favor and relationship harmony) on perceived value of suppliers and market performance of e-commerce enterprises, and the moderating effect of collectivistic orientation on the relationship between EO and swift Guanxi. The results obtained from a sample of 153 Chinese e-commerce enterprises using SEM-PLS...
Paper Details
Title
Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance: A study of e-commerce enterprises
Published Date
Jul 1, 2020
Volume
88
Pages
35 - 46
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