Original paper
Persuasion profiles to promote pedestrianism: Effective targeting of active travel messages
Abstract
This study recommends novel strategies for tailoring messages to encourage walking, for use in travel planning, Mobility as a Service platforms and other apps which promote sustainable transport behaviour. We suggest strategies based on individual demographic and psychosocial factors derived from the findings of a study of the persuasiveness of different arguments to encourage walking. 402 participants from across the UK were recruited to...
Paper Details
Title
Persuasion profiles to promote pedestrianism: Effective targeting of active travel messages
Published Date
Jul 1, 2020
Journal
Volume
20
Pages
300 - 312
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Notes
History