A Comparative Analysis of Incremental and Disruptive Innovation Policies in the European Banking Sector with Hybrid Interval Type-2 Fuzzy Decision-Making Models

Nowadays innovation is a key issue in all business sectors, maintaining a positive correlation with the countries’ economic development. The banking sector stands out among the different economic sectors, as globalization has pushed banks into tough competition. Hence, banks within this competitive framework must innovate by developing new products to be competitive and survive. The innovation in banking products is usually sorted as incremental...