Selling function: the advertising of sugar-containing beverages on Australian television
Abstract
Reducing population consumption of sugar-containing beverages has become a public health priority in many countries due to causal evidence between high consumption, weight gain and non-communicable diseases. This study aims to explore how sugar-containing beverages are associated with health and wellness in television advertisements. Our sample consisted of all televised advertisements from sugar-containing beverage manufacturers aired on...
Paper Details
Title
Selling function: the advertising of sugar-containing beverages on Australian television
Published Date
May 10, 2020
Volume
36
Issue
1
Pages
143 - 154
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