The (Null) Effects of Clickbait Headlines on Polarization, Trust, and Learning

Volume: 84, Issue: 1, Pages: 49 - 73
Published: Jan 1, 2020
Abstract
“Clickbait” headlines designed to entice people to click are frequently used by both legitimate and less-than-legitimate news sources. Contemporary clickbait headlines tend to use emotional partisan appeals, raising concerns about their impact on consumers of online news. This article reports the results of a pair of experiments with different sets of subject pools: one conducted using Facebook ads that explicitly target people with a high...
Paper Details
Title
The (Null) Effects of Clickbait Headlines on Polarization, Trust, and Learning
Published Date
Jan 1, 2020
Volume
84
Issue
1
Pages
49 - 73
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