Technology Push or Market Pull? Strategic Orientation in Business Model Design and Digital Start‐up Performance*

The digital revolution is fundamentally reshaping the business landscape by generating abundant new opportunities and novel business models. As a new source of value creation, a start‐up’s business model is critical for its survival and growth. How, then, should a digital start‐up design its business model? The present study departs from existing viewpoints on the topic and proposes a strategic orientation view. By integrating the resource‐based...