The Hogwarts Running Club and Sense of Community: A Netnography of a Virtual Community

Volume: 44, Issue: 7, Pages: 959 - 976
Published: Apr 28, 2020
Abstract
Leisure-based communities often provide spaces to develop sense of community among members. With the rapid advances in technology virtual communities are on the rise, yet research on virtual communities from a leisure perspective is limited. This study utilized Netnography to explore the meanings participants in a leisure-based virtual community attribute to their experiences of community. The Hogwarts Running Club, a Facebook-based virtual...
Paper Details
Title
The Hogwarts Running Club and Sense of Community: A Netnography of a Virtual Community
Published Date
Apr 28, 2020
Volume
44
Issue
7
Pages
959 - 976
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