Navigating a product landscape for technology opportunity analysis: A word2vec approach using an integrated patent-product database

Technology opportunity analysis has been the subject of many prior studies, although most of them have focused on discovering new technology ideas in a single narrow domain. This study proposes a product landscape analysis to identify product areas (i.e., potential technology opportunities) across multiple domains that firms can enter based on the technological capabilities embodied in their existing products. First, text mining is used to...