The impact of entrepreneurs' environmental analysis strategy on organizational performance
Abstract
The purpose of this paper is to assess the impact of entrepreneurial innovation strategies in environmental analysis and its impact on the performance of rural SMEs in developing countries, particularly in Kenya. The paper argues that improvements in rural SMEs through sustainable environmental analysis strategies can boost the performance of small firms in rural areas. A sample of 272 rural enterprises in Kenya was used as a framework. Partial...
Paper Details
Title
The impact of entrepreneurs' environmental analysis strategy on organizational performance
Published Date
Jul 1, 2020
Journal
Volume
77
Pages
113 - 125
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