Designing an Omni-Experience to Save Retailing
Abstract
Overview: Online-based retailers have made competing in the physical retail industry increasingly challenging. Building strong experiences to differentiate from the online-based players is key to survival. Brands can leverage different forms of engagement, such as sensorial or cognitive ones, to support their customer experience. “Read, Eat, Dream” (RED), a new concept by LaFeltrinelli, the major Italian bookseller, is an example of how to...
Paper Details
Title
Designing an Omni-Experience to Save Retailing
Published Date
Apr 21, 2020
Volume
63
Issue
3
Pages
24 - 32
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