Effectively Communicating Climate Science beyond Academia: Harnessing the Heterogeneity of Climate Knowledge

Volume: 2, Issue: 4, Pages: 320 - 324
Published: Apr 1, 2020
Abstract
Approaches to communicating climate science beyond academia are necessary for enhancing salience, understanding, and engagement and accelerating action. This Primer discusses the heterogeneous manner in which climate change messaging is received by different audiences, how social scientific approaches could help to better tailor climate change messaging to this varied landscape, and how attempts to close this gap must consider the emotional and...
Paper Details
Title
Effectively Communicating Climate Science beyond Academia: Harnessing the Heterogeneity of Climate Knowledge
Published Date
Apr 1, 2020
Journal
Volume
2
Issue
4
Pages
320 - 324
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