Original paper

Visual Juxtapositions as Exemplars in Messages Promoting Healthy Dietary Behavior

Volume: 36, Issue: 10, Pages: 1200 - 1215
Published: Apr 27, 2020
Abstract
While health communicators often study strategic health messages, investigations of how visual message elements complement or inhibit persuasive efforts are sparse in the literature. Visual juxtapositions, which refer to one visual presentation featuring two images placed next to each other, are one such visual element. In the context of improving public communication efforts related to promoting healthy dietary choices, we use visual persuasion...
Paper Details
Title
Visual Juxtapositions as Exemplars in Messages Promoting Healthy Dietary Behavior
Published Date
Apr 27, 2020
Volume
36
Issue
10
Pages
1200 - 1215
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