From slacktivism to activism: Improving the commitment power of e-pledges for prosocial causes

Volume: 15, Issue: 4, Pages: e0231314 - e0231314
Published: Apr 29, 2020
Abstract
Prosocial organizations increasingly rely on e-pledges to promote their causes and secure commitment. Yet their effectiveness is controversial. Epitomized by UNICEF's "Likes Don't Save Lives" campaign, the threat of slacktivism has led some organizations to forsake social media as a potential platform for garnering commitment. We proposed and investigated a novel e-pledging method that may enable organizations to capitalize on the benefits of...
Paper Details
Title
From slacktivism to activism: Improving the commitment power of e-pledges for prosocial causes
Published Date
Apr 29, 2020
Journal
Volume
15
Issue
4
Pages
e0231314 - e0231314
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