Review paper
Integrating Customers and Suppliers in Retail Co-innovation
Abstract
Overview: The retail grocery sector is not a leader in new product development due to inherent innovation risks and retailers’ complex relationships with suppliers. Product co-innovation is an effective way to overcome innovation barriers and is feasible when retailers collaborate with customers and suppliers. We present a case study of Mercadona, a leading retailer in Spain that introduces new products developed using a novel co-innovation...
Paper Details
Title
Integrating Customers and Suppliers in Retail Co-innovation
Published Date
Apr 21, 2020
Volume
63
Issue
3
Pages
33 - 41
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