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(Re)thinking place atmospheres in marketing theory
Abstract
This article explores consumers’ experiences of place atmospheres through a study into football matches, a context in which atmosphere is pertinent. While existing marketing literature concerning atmospherics largely conceptualises atmosphere as controllable, singular, and confined to the consumption environment and experience under investigation, we instead contribute a more spatially and temporally porous theorisation. Drawing insights from...
Paper Details
Title
(Re)thinking place atmospheres in marketing theory
Published Date
Apr 24, 2020
Journal
Volume
21
Issue
1
Pages
135 - 154
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