Review paper
Effects of amusing memes on concern for unappealing species
Abstract
There is limited knowledge of the mechanisms that can inspire people's concern and engagement in the protection of unpopular and unappealing species. We analyzed Polish people's interest in themed internet memes featuring the proboscis monkey ( Nasalis larvatus ) and the consequences of this interest for conservation marketing. We examined Google Trends data, used Google Search, and searched popular media materials to estimate interest in the...
Paper Details
Title
Effects of amusing memes on concern for unappealing species
Published Date
Jun 29, 2020
Journal
Volume
34
Issue
5
Pages
1200 - 1209
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