Balancing Rigour and Relevance: The Case for Methodological Pragmatism in Conducting Large‐Scale, Multi‐country and Comparative Management Studies

Collecting large‐scale comparative management data from multiple countries poses challenges in demonstrating methodological rigour, including the need for representativeness. We examine the rigour of sample representativeness, the counterbalancing effect of sample relevance, and explore sampling options, equivalence across countries, data collection procedures and response rates. We identify the challenges posed by cross‐national survey data...