Forget Megatrends . . . Find and Follow Movements

Volume: 63, Issue: 3, Pages: 55 - 58
Published: Apr 21, 2020
Abstract
More and more firms are looking to megatrends to try to ascertain an unfolding future and plan strategy for the long term. The idea seems to be to take a megatrend, find a subtrend within it, and...
Paper Details
Title
Forget Megatrends . . . Find and Follow Movements
Published Date
Apr 21, 2020
Volume
63
Issue
3
Pages
55 - 58
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