Omni-channel capability and customer satisfaction: mediating roles of flexibility and operational logistics service quality

Purpose This study aims to reveal how omni-channel capability leads to customer satisfaction by examining the mediating roles of flexibility and operational logistics service quality (LSQ). Design/methodology/approach Consumers who had previously shopped from any particular retailer's both online and physical stores were surveyed to collect data on research constructs. Structural equation modelling and bootstrapping were employed to test...