Green innovations: The organizational setup of pilot projects and its influence on consumer perceptions

Volume: 142, Pages: 111474 - 111474
Published: Jul 1, 2020
Abstract
Pilot-, test- and demonstration-projects (PTDs) are a prominent policy tool to promote the adoption of smart, green technologies. However, as technology adoption is heavily dependent on the individual attributes and beliefs of potential adopters, it is important to understand the influence of a PTD's organizational setup on technology perception. By varying the information about a PTD's organizational setup in a survey experiment among a...
Paper Details
Title
Green innovations: The organizational setup of pilot projects and its influence on consumer perceptions
Published Date
Jul 1, 2020
Volume
142
Pages
111474 - 111474
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