Deterrents of tourism business crowdfunding: Aversion decision and aversion behavior
Volume: 88, Pages: 102517 - 102517
Published: Jul 1, 2020
Abstract
Crowdfunding has been recently suggested as an effective means for tourism business founders to gain financial support. Yet, few business founders in tourism have employed the method to fund their business creation and development. Using the behavioral decision model in complex and uncertain business situations, this qualitative study explored the deterrents to crowdfunding adoption and the factors that shape the perception of the deterrents in...
Paper Details
Title
Deterrents of tourism business crowdfunding: Aversion decision and aversion behavior
Published Date
Jul 1, 2020
Volume
88
Pages
102517 - 102517
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