‘These chicks go just as hard as us!’ (Un)doing gender in a Dutch CrossFit gym

CrossFit is a relatively new fitness movement/sport, where women and men train together in the same space, performing the same athletic movements and gender equality is celebrated in CrossFit marketing, promoting equal opportunities for men and women. This paper explores how the much emphasized gender-equality narrative in CrossFit unfolds in gender performativity in a Dutch CrossFit gym. To this end, we draw from an ethnographic case study...