The effect of “co‐creation with consumers” claims on purchase intention: The moderating role of product category performance information

Volume: 29, Issue: S1, Pages: 75 - 89
Published: Apr 15, 2020
Abstract
No abstract.
Paper Details
Title
The effect of “co‐creation with consumers” claims on purchase intention: The moderating role of product category performance information
Published Date
Apr 15, 2020
Volume
29
Issue
S1
Pages
75 - 89
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