Competitiveness of sharing economy companies in emerging markets
Abstract
Purpose This paper aims to explore the competitiveness of the sharing economy in emerging markets from the perspective of actual and potential consumers. Design/methodology/approach It is not surprising that most sharing economy businesses may not follow traditional competitiveness approaches. Consequently, their entry strategies and competitiveness methods might face modern, unique and unexpected challenges vis-à-vis securing sufficient...
Paper Details
Title
Competitiveness of sharing economy companies in emerging markets
Published Date
Apr 10, 2020
Journal
Volume
31
Issue
2
Pages
297 - 309
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Notes
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