Supplier-initiated ingredient/component branding
Volume: 35, Issue: 6, Pages: 1023 - 1035
Published: Apr 8, 2020
Abstract
This paper aims to understand the process of initiating ingredient/component (IC) branding from the supplier's perspective. It proposes modeling entrepreneurial orientation (EO) as an antecedent factor and differentiation abilities (functional and reputational) as mediators. Investigating IC branding from the supplier's perspective is critical given the cost and risk associated with implementing such a strategy.,A total of 5,254 manufacturing...
Paper Details
Title
Supplier-initiated ingredient/component branding
Published Date
Apr 8, 2020
Volume
35
Issue
6
Pages
1023 - 1035
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History