EXPLORING PASSIVE INNOVATION RESISTANCE — AN EMPIRICAL EXAMINATION OF PREDICTORS AND CONSEQUENCES AT THE COGNITIVE AND SITUATIONAL LEVEL
Volume: 25, Issue: 01, Pages: 2150012 - 2150012
Published: Apr 14, 2020
Abstract
Developing and marketing innovations is a major challenge for organisations. Thus, a large body of research has analysed factors influencing innovation adoption and identified passive innovation resistance (PIR) as a crucial inhibitor. However, extant studies failed to examine whether predictors and consequences vary for the two different types of PIR — cognitive and situational PIR. This research strives to address this gap by analysing data of...
Paper Details
Title
EXPLORING PASSIVE INNOVATION RESISTANCE — AN EMPIRICAL EXAMINATION OF PREDICTORS AND CONSEQUENCES AT THE COGNITIVE AND SITUATIONAL LEVEL
Published Date
Apr 14, 2020
Volume
25
Issue
01
Pages
2150012 - 2150012
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