The sustainability in alcohol consumption: the “drink responsibly” frontier
Abstract
Purpose The excessive consumption of alcohol in numerous countries in the world, combined with the progressively younger age of the consumers, made it necessary for companies to use instruments of communication aimed at the development of consumption responsibility, so as to prevent reckless behaviour and the health risks thereto associated. The purpose of this paper is to assess the visibility and effectiveness of responsible consumption...
Paper Details
Title
The sustainability in alcohol consumption: the “drink responsibly” frontier
Published Date
Apr 8, 2020
Journal
Volume
122
Issue
5
Pages
1593 - 1610
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Notes
History