Firms’ Reputation for Innovation: Role of Marketing Capability, Innovation Capability, and Knowledge Sharing

In the current day competitive business environment, continuous innovation has become a central strategy for most firms. The ability to achieve continuous innovation has been observed to facilitate the growth and profitability of a firm. Innovation can not only lead to new customers and market segments, but it also enables firms to develop a reputation for being innovative. In today’s world of fast-changing preferences and trends, such a...