The psychology of maternal politics: priming and framing effects of candidates’ appeals to motherhood
Abstract
This article argues that motherhood has the potential to operate as a symbol in a political campaign. An experimental study examined the psychological impact of maternal appeals – defined broadly as an emphasis on traditional characteristics of mothers – in men and women’s campaigns for elected office. Results indicated that maternal appeals primed stereotypical maternal traits, increasing the weight placed on warmth in support for male and...
Paper Details
Title
The psychology of maternal politics: priming and framing effects of candidates’ appeals to motherhood
Published Date
Apr 7, 2020
Volume
9
Issue
5
Pages
1068 - 1089
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