Blame It on the Self-Driving Car: How Autonomous Vehicles Can Alter Consumer Morality

Autonomous vehicles (AVs) are expected to soon replace human drivers and promise substantial benefits to society. Yet, consumers remain skeptical about handing over control to an AV. Partly because there is uncertainty about the appropriate moral norms for such vehicles (e.g., should AVs protect the passenger or the pedestrian if harm is unavoidable?). Building on recent work on AV morality, the current research examined how people resolve the...