Intra-industry diversification effects under firm-specific contingencies on the demand side
Abstract
How do firm-specific, demand-related factors influence the relationship between intra-industry diversification (IID) and performance? Recent findings regarding the performance effects of IID depict a complex picture with curvilinear relationships and several contingencies. However, firm-specific contingencies on the demand side have remained unexplored. We analyze how IID relates to firm performance (market share) in the German automotive...
Paper Details
Title
Intra-industry diversification effects under firm-specific contingencies on the demand side
Published Date
Feb 1, 2021
Journal
Volume
54
Issue
1
Pages
101992 - 101992
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