Examining the influence of the social dimension of customer experience on trust towards travel agencies: The role of experiential predisposition in a multichannel context

Conducted in an integrated multichannel environment (in-agency and online), this research expands topical literature by exploring the influence of traveller experiential predispositions (cognitive and affective/sensory) on the social dimension of customer experience in the travel agency sector. The article also investigates the influence of social experience on levels of customer trust in travel agency providers. An online survey is conducted...