Review paper
Binge watching: An exploration of the role of technology
Abstract
Watching television shows in quick succession on the Netflix and Amazon Prime platforms is on the rise. Although widespread, this binge watching behavior has received limited attention from marketing academics. The current study conceptualizes binge watching needs and examines their effect on the gratifications obtained from binge watching. We apply the lens of uses and gratifications (U&G) theory for model development and test the model...
Paper Details
Title
Binge watching: An exploration of the role of technology
Published Date
Mar 30, 2020
Journal
Volume
37
Issue
9
Pages
1212 - 1230
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