Seven key steps for rapidly scaling up multi-unit operations
Abstract
While there are many organizations that seek to quickly grow into multi-unit operations, the academic literature is surprisingly limited in what advice it provides to those confronting the managerial capacity limitations scaling up to multiple units presents. In this Executive Digest, we detail one co-author’s experience in rapidly developing the east coast market for Starbucks and outline the knowledge he brought to the process that came from...
Paper Details
Title
Seven key steps for rapidly scaling up multi-unit operations
Published Date
May 1, 2020
Journal
Volume
63
Issue
3
Pages
265 - 274
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