Original paper
Understanding senior tourists' preferences and characteristics based on their overseas travel motivation clusters
Volume: 37, Issue: 2, Pages: 246 - 257
Published: Feb 12, 2020
Abstract
This study aims to identify the role of seniors’ overseas travel motivations in terms of preferred attraction types and activities, socio-demographic features, and preferred travel-related features. The results show that the motivation of potential senior travelers is a multidimensional construct. A five-cluster solution using extracted senior travel motivational factors demonstrates distinctive characteristics. The clusters show differences on...
Paper Details
Title
Understanding senior tourists' preferences and characteristics based on their overseas travel motivation clusters
Published Date
Feb 12, 2020
Volume
37
Issue
2
Pages
246 - 257
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