Original paper
Making the right business decision: Forecasting the binary NPD strategy in Chinese automotive industry with machine learning methods
Volume: 155, Pages: 120032 - 120032
Published: Jun 1, 2020
Abstract
The new product development (NPD) is crucial to firms’ survival and success. Tough decisions must be made between the binary NPD strategy (i.e. incremental NPD strategy and radical NPD strategy) to ensure that scarce resources are allocated efficiently. The inappropriate NPD strategy that does not meet the internal and external conditions may lead to resources waste and performance decline. The binary NPD strategy forecasting is helpful to guide...
Paper Details
Title
Making the right business decision: Forecasting the binary NPD strategy in Chinese automotive industry with machine learning methods
Published Date
Jun 1, 2020
Volume
155
Pages
120032 - 120032
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