Commentary: future directions of the service discipline

Volume: 34, Issue: 3, Pages: 279 - 289
Published: Apr 1, 2020
Abstract
Purpose The purpose of this paper is to suggest some ways that service scholars can shape the future of the service discipline by building knowledge that is useful to businesses, individuals, communities, institutions, society and the bio-environment. Design/methodology/approach This paper explicitly considers how global trends are likely to influence future research challenges in the service discipline. Then, service research priorities are...
Paper Details
Title
Commentary: future directions of the service discipline
Published Date
Apr 1, 2020
Volume
34
Issue
3
Pages
279 - 289
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