Value of time and reliability for urban pooled on-demand services

The uptake of on-demand services is increasing rapidly all over the world. However, the market share of their pooled version (ridesharing, e.g., UberPOOL or LyftLine) is still low, despite its potential in addressing the mobility challenges that dense urban cities are facing. In this research, we analyse user preferences towards pooled on-demand services regarding their time-reliability-cost trade-offs. We study, via stated preference...