A Business Model View of Strategy
Abstract
We argue that while the business model construct may not be entirely new, it can still provide a novel lens, complementary to Resource Based View and Market Positioning, to develop new theoretical insights in strategy. We propose that the consideration of interdependencies among the activities of a business model provides such a lens. We show that by starting strategy development with interdependencies among activities, we can: (1) develop new...
Paper Details
Title
A Business Model View of Strategy
Published Date
May 5, 2020
Volume
58
Issue
2
Pages
540 - 553
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