Market orientation, strategic flexibility and business model innovation

Volume: 35, Issue: 4, Pages: 771 - 784
Published: Mar 27, 2020
Abstract
This study aims to investigate how market orientation (MO) motivates firms to develop business model innovation and how such effects are moderated by strategic flexibility.,In this study, a questionnaire-based survey was undertaken to test the proposed hypotheses. The empirical study was conducted on a sample of 204 firms using two key informants (408 respondents) in China. The regression model is used to test the proposed model.,This research...
Paper Details
Title
Market orientation, strategic flexibility and business model innovation
Published Date
Mar 27, 2020
Volume
35
Issue
4
Pages
771 - 784
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