Value-creation-capture-equilibrium in new product development alliances: A matter of coopetition, expert power, and alliance importance
Abstract
Alliances are often thought to be longer lasting and lead to better results when they are perceived as equal and fair in terms of how efforts and rewards are distributed. This study conceptualizes the value-creation-capture-equilibrium (VCCE) as the relative inputs and efforts made by alliance partners to create and capture innovation-related value. We seek to better understand the determinants of the VCCE in dyadic new product development (NPD)...
Paper Details
Title
Value-creation-capture-equilibrium in new product development alliances: A matter of coopetition, expert power, and alliance importance
Published Date
Oct 1, 2020
Volume
90
Pages
648 - 662
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